If you’re looking to validate an email list you just bought or don’t have the time or resources to do email scrubbing yourself, you can use email scrubbing services.Įmail scrubbing services quickly and automatically validate your whole list.
Segment that audience so you can place your long-term, unengaged subscribers into separate campaigns to either reactivate them or remove them from your email list. Removing inactive subscribers can prevent spam complaints from users who are no longer interested in your products or services.Īccess your email marketing statistics to find users who haven’t engaged with your marketing efforts in a long time. However, keeping inactive subscribers on your email list can also negatively affect your efforts and your budget. Not everyone opens your email marketing messages. Request inactive or low engagement subscribers to opt-in again
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If not, always use an email verification service to ensure all emails are valid and belong to real people. If you want to make sure you’re buying high-quality data, get it from providers that offer a data guarantee. If you lack the time or resources for this, you can use an email validation service’s API to automatically validate emails as they’re entered. If only a few users join your platform daily, you can manually validate each one before adding them to your email list. That’s why it’s best to run them through email verification services to remove all invalid addresses while you’re building your email list. Invalid email addresses can also affect your sender reputation. Verify emails before using them in email marketing campaigns Make sure to remove spam email addresses from your list with an email verification service to keep your newsletters from falling into people’s spam folders. These addresses can be an issue, especially if you’re buying email leads from services without a data-quality guarantee, some of which may sell inaccurate data in their email lists. Spam traps and fake email addresses can affect your sender reputation, directly impacting your email deliverability. Remove spammy or fake email addressesīad data in your email list can spoil your efforts, sometimes long after you’ve gotten rid of it.
Make sure to scrub your duplicate emails off your email list periodically, and add filters to avoid adding duplicate data. It can also lead to sending duplicate emails to users, negatively affecting your brand’s reputation and success rate. Users may enter their information more than once or through more than one source.ĭuplicate data can be costly to host and can waste time and resources. Sooner or later, we all get duplicates in our email lists.
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